PRESIDENT
Louis Turenne
Vice-President and General Manager, The Maple Treat Corporation
Founded in 2002, the Maple Industry Council (MIC), affiliated with the Conseil de la transformation alimentaire du Québec (CTAQ), annually brings together some fifty authorized buyers annually, i.e. any processing or sales company that receives and purchases bulk maple syrup or water from a Quebec producer.
Maple syrup packers for nearly 100 years.
Since its beginning in 1925, the maple processing industry has continuously evolved.
Today, the Maple Industrie Council has 23 members who purchase 99% of the bulk syrup sold by the Agence centralisée des Producteurs et productrices acéricoles du Québec, as well as 34 authorized buyers and members active in other sectors, such as maple syrup packers, non-maple food packers, retailers and companies active in the HRI sector or in the public markets network.
The MIC member companies process maple syrup in various forms: syrup, sugar, flakes, butter and more. They are true ambassadors of maple products, promoting and selling them in over 70 countries across five continents.
Mission and Objectives
Actif depuis plus de 20 ans, le Conseil de l’industrie de l’érable est le représentant accrédité, depuis 2010 par la Régie des marchés agricoles et alimentaires du Québec, de tous les acheteurs autorisés de sirop d’érable en vrac aux fins de négociation d’une convention de mise en marché avec les Producteurs et productrices acéricoles du Québec. Le CIE regroupe également, depuis 2013, les acheteurs autorisés d’eau d’érable.
Le CIE a pour principal objectif de représenter et défendre les intérêts de ses membres et de les faire rayonner.
Research and Development
Promoting the development and introduction of new products and technologies.
Cost-Effective Representation
Achieving the above objectives without pecuniary gain for the members.
Negotiation of Agreements
Representing all buyers of the product covered by the Quebec Maple Syrup Producers’ Joint Plan for the purpose of negotiating a marketing agreement with the Quebec Maple Syrup Producers or, as the case may be, for conciliation or arbitration.
Government Relations
Representing its members in dealings with government ministries, agencies, and other stakeholders.
Public Outreach
Ensuring visibility of the Council to the public.
Quality Standards Management
Establishing a policy on commercial quality standards, particularly for syrup sold in bulk, as well as on quality management of maple products at all critical points in the supply chain.
Coordinating with Industry Stakeholders
Developing industry coordination and market information exchange mechanisms, in particular an industry-wide information service to ensure greater transparency in pricing and facilitate the transmission of market information.
Market Development
Facilitating the opening and development of geographical markets and the expansion of new users of maple products, including the establishment of a fund collected from all partners.
Board Members
ADMINISTRATOR, MEMBER OF THE EXECUTIVE COMMITTEE
Martin Bernard
Vice president executive, Les Industries Bernard & Fils Ltée
ADMINISTRATOR AND MEMBER OF THE EXECUTIVE COMMITTEE
Philippe Charest-Beaudry
Copresident, Les Douceurs de l'érable Brien inc.
ADMINISTRATOR, MEMBER OF THE EXECUTIVE COMMITTEE
Kevin Pelletier
Managing Director, Ferme Vifranc inc.
ADMINISTRATOR
Sébastien Roy
CPA, CA, Chief Executive Officer, Citadelle, Maple Syrup Producers' Cooperative
ADMINISTRATOR
Marie-Ève Darveau
Managing Director, Érablière des Chutes, Les Produits d’érable MSD
ADMINISTRATOR
Serge Dubois
Cofounder & Director of Procurement, Appalaches Nature
ADMINISTRATOR
Nancy Fortin
Managing Director, Sirops Maple Grove inc.
ADMINISTRATOR
Vincent More
CEO, Nokomis inc.
ADMINISTRATOR
Vallier Chabot
President, Prestige Maple Products
ADMINISTRATOR
Francis Roy
President, Mic Mac Maple Syrup
This site was built as part of the Programme de développement des marchés bioalimentaires (PDMB), funded by the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec.