True ambassadors for the industry, members of the Maple Industry Council (MIC) sell and promote Quebec maple products in over 70 countries.
24 Quebec maple syrup plants grouped under the auspices of the MIC
153 millions pounds
of syrup exported in 2022
616 million dollars
in value of products exported in 2022
70 export countries
and millions of consumers worldwide
Marketing Maple Syrup
Maple syrup marketing covers both domestic and international markets. Each market requires a targeted sales strategy. The expertise of our seasoned processors has led to unprecedented sales growth over the past 10 years (2012-2022), with average annual growth of over 12%. Building on this momentum, the industry intends to continue its expansion by raising awareness of the virtues of maple products and the undeniable pleasure of consuming them.